1621 – Fums Up Postcard calendar 1916

Physical description:
Colour postcard featuring a First World War Fums Up good luck figure depicting A cherubic baby, with hands in the thumbs-up gesture, and a 4-leaf clover on his head, together with a calendar for the year 1916.
Museum classification:
Protection
Size:
140 x 90 x 1
Information:

See also 1567 and 1738.
Text on back reads FUMS UP such a quaint little figure of a cute baby Mercury, the emblem of luck on his forehead and a touch of ancient Rome in the upturned thumb, handed down from the Gladiator Days through a United allied Italy to the Londoner of today, in the popular phrase  THUMBS UP! This lucky Symbol, expressive of the confidence deep rooted in the hearts of Britain and her Allies that right will triumph over Might and that our just cause will emerge crowned by a glorious Victory leading to a lasting Peace, is brought home to you by A MASCOT.

Resource:
Picture
Materials:
Card
Copyright ownership:
Treetrunk Ltd

See also 1567 and 1738.
Text on back reads FUMS UP such a quaint little figure of a cute baby Mercury, the emblem of luck on his forehead and a touch of ancient Rome in the upturned thumb, handed down from the Gladiator Days through a United allied Italy to the Londoner of today, in the popular phrase  THUMBS UP! This lucky Symbol, expressive of the confidence deep rooted in the hearts of Britain and her Allies that right will triumph over Might and that our just cause will emerge crowned by a glorious Victory leading to a lasting Peace, is brought home to you by A MASCOT.